Passionate about partner success
Real people. Real advocates for YOUR success! These Champion profiles demonstrate how Together with VIAVI, you can Command the network.
Name: Lisa Efstratis
Job Title: Partner Marketing and Communications Manager
Country: US
Tell us a little bit about yourself and your current role at VIAVI?
I’m a Partner Marketing and Communications Manager at VIAVI. I currently hold two roles that split my time and keep me on top of my game being proactive, responsive and serving as a strategic resource. First, I am the Global Partner Communications lead for VIAVI which means I help our VIAVI Velocity Partners understand what’s happening at VIAVI and the ways our Velocity Partner Program can help them grow their sales and revenue. The Velocity Partner Program is unique in the way our tools, training and sales resources help our partners move faster.
My other role is serving as Partner Marketing Manager for North American partners focused on Enterprise and Cloud. In this role, I help partners create co-marketing campaigns and events to drive our collective business. It’s really rewarding to see partner co-marketing campaigns executed successfully with my help.
I usually start the day with early meetings with the Global Enterprise and Cloud Marketing and Sales teams and discuss upcoming partner events and programs. My role is to make sure the sales teams have what they need to promote these activities to their partners. Then, work closely with the Enterprise and Cloud Regional Marketing and Product Marketing team on our overall strategy to grow our Enterprise and Cloud business for VIAVI and how our partners can help us achieve these goals. Later in the morning, I will work with the Channel regional leads to make sure they have access to our partner resources and help with translations and localization as needed. I spend the afternoons focused on creating partner campaigns for our marketing tool “Velocity Marketing Express” and writing communications for our partner blog and newsletters.
Tell us about your favorite hobby and what skills or qualities it enables you to bring to your role at VIAVI.
I’ve always loved to read and write. This translates into my desire to create clear communications partners can easily understand and take action on. I enjoy making processes and programs that might seem difficult at first easy for people to understand and implement in their business environment.
An example of bringing what I enjoy into my work came to life recently. We just wrapped up our first global, virtual partner event, “VIAVI Partner Engagement”, which was a really exciting project to work on. Because we can’t meet with our partners in person right now, we knew we needed to pivot to a digital event and pulled it off in less than 6 weeks! It was a lot of hard work with many teams involved, but we were all focused on creating the most successful event for our partners – one they would appreciate and help them be more successful. We ended up creating multiple global and regional partner events to scale languages and time zones and got a lot of very positive feedback from our partners!
Name something that VIAVI offers that would be exciting for early-in-career employees.
I’d say VIAVI is a “hidden gem” in tech and should be looked at as highly desirable for early-in-career professionals. VIAVI is focused on creating cutting-edge products and solutions our customers love while maintaining an excellent work culture focused on employees.
My corporate marketing leadership team is extremely supportive. I say this as a working mother with two elementary school aged kids who are home right now doing remote learning due to the pandemic. It’s a challenging time to be a working mom, but I have a great team at VIAVI and we always check in with each other. I couldn’t ask for a better place to work right now in my career. Everyday I am challenged and given work that provides me with growth opportunities, while still feel supported and understood.
You can read more about VIAVI Customer and Partner Champions on the “Together with VIAVI” website.
