The 5G technology is being implemented worldwide at a staggering rate. Every year the number of people subscribing to the 5G networks have risen dramatically. Asia and North America are currently leading the way for this overhaul, and this presents new opportunities for a multitude of brands to run their location-based marketing campaigns. They are doing this due to the high influx of expectations from consumers, as said consumers would want to connect to the rest of the world, anytime and anywhere, with a personalized experience as well. This article explains how you can maximize revenue streams with the 5G technology whilst fulfilling consumers’ expectations.

Privacy

The rollout of the 5G networks allows network companies to run their own location-based campaigns, and although it’s a great way of generating revenue, one question arises. How can these companies protect the privacy of the subscriber’s personal information, such as their names, addresses, and contact information? Privacy regulations have become more strict in recent years, and the method used by these companies to gather necessary information will more than likely become outlawed in most countries.

Not all hope is lost, however, as this creates a new opportunity for mobile operators to step up and become the dominant source of subscriber information. As for its form, they will take the shape of location intelligence. The main reason behind utilizing location intelligence is that the data it gathers is completely aggregated and anonymized. Thus, rather than targeting specific individuals, operators analyze the trends and patterns of the groups of subscribers. 

Eventually, this will open up near-unlimited ways to use location intelligence for new revenue streams and immediate opportunities, such as personalized video content and advertising.

 

Personalized Video Content

The sheer speed and power of the 5G networks allow new-age media formats to thrive, especially the video platforms as they play a crucial role in enhancing customer experience. In 2021, Wyzowl had conducted an 800-people survey and released their report, State of Video Marketing 2021. According to this report, 84% of consumers say that they are convinced to purchase a product or service by watching a brand’s video.

 

Furthermore, video formats, such as live streaming and interactive videos, are becoming more popular among consumers. This data is proof that video content that is streamed would make a great way of maximizing revenue. However, one challenge arises for video marketers: low bandwidth requirements, which leads to buffering in low-quality network areas. That’s where the 5G networks come in, as they are becoming much more common and compatible for most smartphones, and their availability is rising at a fast rate.

 

Businesses are utilizing location-based video ads and content to target customers in various geographic locations through digital videos. Zero lag allows marketers and brands to deliver seamless experiences through high-definition video content. Using this method and concept to live stream events, such as product launches, will prompt the customers to make a purchase, thus generating more revenue than before. 

 

Advertising

Researching about the behavioral and location patterns of customers as a group will allow companies to create advertising campaigns targeting said group with a high probability of success. Geo Marketing has stated that the budget allocated to geo-targeted advertising is expected to rise from $12.4 billion in 2016 to $32.4 billion in 2021. A large portion of that spending could come to operators that take advantage of providing location intelligence solutions.

 

Advertisers are willing to pay large sums of fees for this kind of information because they can advertise to groups of people through social media in near-real-time. All different kinds of industries would also want to be a part of this. For example, high-end restaurants will advertise to potential customers from affluent areas.

 

The same applies to brick-and-mortar stores, as they will want to draw in attendees after any kind of event held in the area. This is a perfect opportunity for advertisers to make a potential sale, and conducting effective advertising can demand a high price per transaction from advertisers. Ultimately, this will lead to a surge of revenue streams for all parties involved.

In Conclusion

Maximizing revenue streams seems like a tall order in the past, but with the emergence and integration of the 5G technology and networks, this is no longer an issue, as stated by the points above.

VIAVI Solutions has the confidence to implement new fiber networks or execute quality assurance on existing networks and assist you with 5G validation, 5G testing, and 5G visibility in pursuit of more reliable networking. VIAVI offers end-to-end network solutions through 350+ global Channel Partners to meet your needs. Visit our website or contact us for more information.

About The Author

Channel Marketing Manager - APAC

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