Customer-guided approach wins the day!
Real people. Real advocates for YOUR success! These Champion profiles demonstrate how Together with VIAVI, you can Command the network.
Name: Tony Wu
Job Title: Greater China Marketing Manager
Tell us a little bit about yourself and your current role at VIAVI?
I joined VIAVI in 2019, but it feels like I have been here longer in the best way possible! I am based in Beijing and proudly serve as the Greater China Marketing Manager. In my current role, I plan and execute all VIAVI marketing activities in the Greater China Region. Our customer-guided approach centers on keeping our customers engaged and captivated by our products and solutions.
The ways in which we connect with customers keep my days fast-paced and on-the-go!
6 Customer Experience Highlights
Tradeshows: Where we promote the VIAVI brand and products to peers and customers in the field
Seminars: Multi-city roadshows where our customers gather to learn about the most innovative and best solutions for their business
Summits: Conferences where we transmit the latest trends and present things like the VIAVI 5G Lab2Filed lifecycle solution in a high lever forum
Press & Advertising: Where we share press releases and ads across media channels communicating the latest fiber test solutions throughout China
New Product Launches: Where we strategically introduce products to our customers bringing to life how our solutions are useful for their own product development and network testing
Web and Social Digital Media: Where we leverage WeChat in the China market to communicate and engage with our customers
I work closely with the sales team and the product/technical support teams. This collaboration of cross-functional teams paves the way for in-depth reviews of current market trends which inform the development of and the ability to build creative activities that help enable and drive our business from the lab to the field.
One of my favorite products I like to promote is the newest 5G and 400G/800G fiber optic test products and of course the best part is bringing those solutions to market!
Tell us about your favorite hobby and what skills or qualities it enables you to bring to your role at VIAVI.
Two sports that I enjoy are badminton and swimming! Both sports are ones where you need to keep a rhythm to be successful. I bring this skill to my marketing work. Each day my work is very complicated and I am constantly multi-tasking. On any given day there are product releases and many events and activities. I not only benefit from following a good strategy plan, but keeping a rhythm going helps me to achieve market targets.
Name something that VIAVI offers that would be exciting for early-in-career employees.
So many things to be excited about when it comes to making an impact here in early-in-career roles. Here at VIAVI rapid innovation is woven into every decision made and complex issues are simplified. In case you haven’t noticed, VIAVI’s test equipment is behind 5G networks, telecom broadcast networks, and fiber optic networks that are used every day around the globe! VIAVI enables networks to run smoothly with quick solves for network failures. VIAVI embodies many parts of the puzzle at the same time; the network research and developer, the maintenance engineer and the use of top-notch tools – each are parts of a strong, dependable network.
You can read more about VIAVI Customer and Partner Champions on the “Together with VIAVI” website.