The “Together with VIAVI” blog series features some of the many talented, diverse, and often spirited people across the company, bringing their best to you – our customers and partners – every day. Your success is our success and we are delighted to be on this journey with you!

Name: Kellan Latif     

Title: Public Relations Specialist, Corporate Social Media                   

Country: United States


What is your current role, and what brought you to work at VIAVI?

In my current role, I lead the VIAVI Solutions corporate social media channels – paid and organic – and work closely with the Optical Security and Performance Products (OSP) business providing public relations support. After several years working on the agency side of Public Relations, I decided to join the VIAVI team in May of 2016. What drew me to VIAVI was how diversified the product and solution offerings are and how they span across so many different areas of the technology industry.

How do you help customers, and what is your proudest moment?

I help customers stay connected and engaged with VIAVI Solutions through social media and vice versa. VIAVI social media accounts regularly deliver useful industry news and insights, invaluable resources like links to white papers and webinars, and important company updates. Currently, my proudest accomplishment is successfully launching a global program dedicated to expanding the VIAVI Solutions’ global footprint in the social media space.

With the new normal being social distancing, social media has played an increasingly important role across all areas of the business. I feel equally proud knowing that by supporting global social media activity during such unpredictable times, VIAVI is positioned to provide important knowledge and resources for remote and essential workers who are turning to social media to stay informed and connected. Staying connected to customers and partners is a top priority, and social media enables VIAVI to reach audiences no matter where they reside on the map.

What would people be surprised to learn about VIAVI?

I think people would be surprised to learn how truly exciting it is to work at VIAVI. Did you know a VIAVI optical filter is currently being used for NASA’s OSIRIS-REx mission to capture sample data from the near-Earth asteroid, Bennu?

Technology is constantly evolving and advancing us into the future and to fulfill customer and industry needs, so is VIAVI. As VIAVI continues to push the innovation envelope across different industries – telecom, aviation, defense and aerospace – it’s a pleasure for me to package and share our stories with global audiences using social media and public relations. It’s an exciting journey and makes me all the prouder to be a member of the amazing VIAVI team.

You can read more about VIAVI Customer and Partner Champions on the “Together with VIAVI” website.

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