The “Together with VIAVI” blog series features some of the many talented, diverse, and often spirited people across the company, bringing their best to you – our customers and partners – every day. Your success is our success and we are delighted to be on this journey with you!

Name: Monica Iordache

Title: EMEA Channel Marketing Manager

Location: Germany


What is your current role, and what brought you to work at VIAVI?

I’m channel marketing manager for the EMEA region, based in Germany. We have in EMEA a community of amazing partners working with us, and I consider myself a marketing confidant who guides our partners towards a common marketing strategy for our products and solutions. We plan together, we create complex campaigns, we collaborate constantly to make sure we remain focused on the same goal. It’s that type of work which comes with new change every single day, and that’s what keeps me highly motivated.

I joined the team in 2016. I had recently relocated from Romania to Germany, with almost zero German language knowledge, and I started looking for a channel marketing job which allowed remote working, and English as the main language preference. Back then the company was transitioning to the new VIAVI identity, together with other major changes in the structure, including a brand new channel partner program. This made my work very versatile, and instead of receiving a fixed job description to execute on, I was involved from the beginning in the creation of the channel strategy.

How do you help customers or partners, and what is your proudest moment?

From a channel point of view, I help partners understand our marketing content and leverage our resources, so that we all succeed at a global level. I stand 100% behind our trusted and reliable products. On top of it, our partners have an army of highly experienced people working every single day together with and to achieve the same goals.

My proudest moment is actually something that is a constant in my job. I work with down to earth, open hearted, diverse, funny and intelligent people, which allows me to absorb knowledge and have good vibes in between my daily tasks. My colleagues are also my mentors and each job day just feels right, even in the tough moments.

What would people be surprised to learn about VIAVI?

When people ask me about VIAVI, I enjoy so much to give them the high-level company pitch and explain how we fit into so many sectors, from telecoms service providers and their ecosystems, to datacenters, avionics, 3D scanning and counterfeiting solutions. I say things like… do you know that we started in 1923 in Germany building and selling radios? Do you own a recent smartphone model? VIAVI has probably developed 3D face scanning technology for it. That green security mark on the Euro bill in your pocket? Yep, that’s also us. Do you know that wonderful structural blue of the Lexus car? Us again. VIAVI is leading in each of these sectors.

You can read more about VIAVI Customer and Partner Champions on the “Together with VIAVI” website.

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