VIAVI announced today that CRN®, a brand of The Channel Company, has named Carol Ann McKeown, Maribel Ortiz, and Katy Farney to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision, and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers, and other IT organizations.

CRN® editorial team selects the honorees to celebrate a list of exceptional women acclaimed for their contributions to channel advocacy, growth, thought leadership, and dedication to the IT channel.

 

Carol Ann McKeown, Director, Regional and Channel Marketing

In the past year, Carol Ann has successfully transitioned the VIAVI MDF program to a co-op model that is driven by documented business plans in each region to align channel and sales objectives. These business plans mean our marketing strategies help drive growth in Fiber and 5G, key opportunities for VIAVI and our partners.

To increase social media engagement through partners, Carol Ann led a roll out of both virtual and live training for our partners to explain the value of using social media to build customer relationships and give specific “how-to” advice on getting started and maintaining a social presence.

Carol Ann continues to increase the value and use of our cloud co-marketing platform Velocity Marketing Express worldwide. This is a key benefit to our partners, helping them drive digital campaigns targeted at customers who are rolling out Fiber in advance of 5G deployments. Using multi-touch campaigns, including web, social media and digital the amount of activity on our platform has seen over 30% increase year over year.

 

Maribel Ortiz, Director, EMEA Channel, NSE

This year, Maribel has successfully driven the integration of the recently acquired AvComm partner network into VIAVI. This has enabled VIAVI to enter the Aerospace and Defense Avionics market segment with a professional partner network of experts, which will enable cross selling business for VIAVI.

Under Maribel’s leadership, EMEA partner sales have also reached double digit growth by executing on the strategic principles of the Velocity Partner Program and developing targeted joint partnerships with selected partners in Enterprise growth markets.

 

Katy Farney, Director, North America Channel Sales

Katy has spent the last year building and structuring the North America Channel at VIAVI. Taking a hands-on approach, Katy worked directly with internal sales and marketing as well as with NA partners to devise and develop programs that are meaningful to partners and allow them to strategically partner with VIAVI. Her work building a framework, communicating our rules of engagement, and supporting the channel through best practices and company initiatives has created trust and strengthened our mutual relationships.

Katy, along with her team, have collaborated closely with Channel Marketing to represent our partner needs and support our partners in regional and National events. She has recruited and developed a new distribution relationship which will augment our NPMD and CIVT businesses. This year, Katy is continuing her work with Channel Sales Ops team to develop and maintain metrics in which to measure channel partner performance and drive consistency among partners in our Velocity Program.

 

“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”

The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online at www.CRN.com/WOTC.

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