VIAVI Channel Leaders Recognized as 2019 Women of the Channel
We are excited to announce that CRN®, a brand of The Channel Company, has named Carol Ann McKeown and Maribel Ortiz to its prestigious 2019 Women of the Channel list. The leaders on this annual list are from all areas of the IT channel ecosystem; representing technology suppliers, distributors, solution providers, and other IT organizations. Each is recognized for her contributions to channel advocacy, channel growth and visionary leadership.
CRN editors choose the list from a multitude of channel leadership applicants and selected the final honorees based on their professional accomplishments, demonstrated expertise, and ongoing dedication to the IT channel.
This year, Carol Ann has been focused on encouraging VIAVI global partners to adopt digital marketing best practices across their marketing and sales business. Transitioning our channel to digital marketing is a multi-year journey. Carol Ann began this journey by partnering with the VIAVI Sales Enablement team to provide marketing training at our regional sales conferences to help partners learn about the value of digital marketing and highlight use cases to demonstrate successful examples. While partners will always spend on events, we are transitioning them to focus less on trade shows and build branded customer seminars that bring more value. In addition, she has invested in our automated marketing platform, Velocity Marketing Express, that enables partners to run digital campaigns at no cost to them. Finally, we have utilized our corporate SEO/SEM resources to work individually with partners to help them understand and invest in SEO/SEM efforts where it makes sense in the market.
In the past year, Maribel has lead a global initiative to implement the VIAVI end customer vertical market standardization which has enabled us to better monitor the progress of real time growth initiatives, increased our cross-selling potential and defined targeted channel goals and metrics. Together with our global team, she has participated in further enhancing and developing our current Velocity Partner Program to enable the success of our partners by evolving our MDF program to become more efficient and secure higher ROI for partners and VIAVI. In EMEA, she has consolidated the value-added Master Distributor model in our Telecom Business and completed the creation of the Enterprise and Data Center partner network enabling double digit growth.
“CRN’s 2019 Women of the Channel list honors influential leaders who are accelerating channel growth through mutually-beneficial partnerships, incredible leadership, strategic vision, and unique contributions in their field,” said Bob Skelley, CEO of The Channel Company. “This accomplished group of leaders is driving channel success and we are proud to honor their achievements.”
VIAVI and its partners have truly benefited from Carol Ann and Maribel’s desire to create a successful channel partner program and we are extremely excited to see them receive this industry recognition.
The 2019 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc.