The following blog post is by JDSU’s Tara Van Unen, strategic marketing manager.

JDSU firmly believes in the power of global collaboration and the role of visibility to optimize quality and cost for dynamic networks and services.  That’s because, in today’s environment, delivering dynamic networks and differentiated services requires a more holistic, real-time view of end-to-end network performance, service performance, and customer experience.

Among many initiatives and programs in which JDSU is closely involved, we have collaborated with service providers and ecosystem partners to demonstrate the power of value-added visibility in optimizing the quality, efficiency and profitability of next-gen networks and services − including what will be showcased at TM Forum Live in Nice, France (June 1 – 4).

Over 500 companies and 300 CxOs are expected to attend the flagship conference that aims to guide communications service providers and technology suppliers through their successful digital transformations.

Our year-long engagement within strategic projects and working groups in the TM Forum has culminated in our participation in four catalyst project demonstrations, which are rapid-fire proof-of-concept projects that bring together an ecosystem of vendors to create innovative solutions for key service provider challenges and opportunities. The projects, which are each empowered by innovative visibility and intelligence from JDSU, include:

■ Maximizing Profitability with NFV Orchestration (Project Champions: AT&T and NTT)

■ Operations Transformation and Simplifications Enabled by vCPE (Project Champions: AT&T, Orange and Telecom Italia)

■ Ensuring the Best Multi-Screen Customer Experience (Project Champions: Orange and Microsoft)

■ Analytics Big Data Repository (Project Champions: China Unicom, Cox, Mediacom, MTS, Orange and China Mobile)

JDSU is also proud to have provided many contributions to industry reference documents and proof-of-concept demonstrations in the TM Forum ZOOM (Zero-Touch Orchestration, Operations and Management) and Customer Experience Management projects, particularly in the areas of network function virtualization, service assurance and data analytics. Technology experts from JDSU will be sharing key learnings and case studies from industry and customer engagements in the conference presentations and panels at the event, including:

  • Tuesday, 4:15pm, Managing NFV & SDN Summit: “State of the Union – Update on TM Forum’s ZOOM project and major achievements” — JDSU Panelist: Alistair Scott, CTO Office for Assurance & Analytics
  • Wednesday, 11:15am, Customer Centricity Summit:  Analytics Lead Customer Engagement — JDSU Chair: Per Kangru, CTO Office for Assurance & Analytics
  • Wednesday, 4:15pm, Customer Centricity Summit “Real-time access to data and insights for growth” — JDSU Presenter: Michael Orzessek, Director of Solution Consulting

The innovation and value JDSU is demonstrating is in the spirit of Viavi, following our planned upcoming company separation (see here).  Derived from the word “via,” meaning way and “vision”, the Viavi brand reflects the unique ability to deliver the visibility and actionable insight needed to profitably manage the complex transition to next generation networks and services.

For more information about JDSU’s catalyst projects check-out the recent article in Vanilla Plus magazine here.

Tara Van Unen, JDSU strategic marketing manager, is actively involved in initiatives such as TM Forum Catalyst Program to promote the power of visibility to optimize quality and cost for dynamic networks and services.


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