Reimagining the 4Cs of sales

The “Together with VIAVI” blog series features some of the many talented, diverse, and often spirited people across the company, bringing their best to you – our customers and partners – every day. Your success is our success and we are delighted to be on this journey with you!

Name: Shankar Krishnamurthy

Job Title: Sales

Country: India

How long have you been with VIAVI, and what do you do here?

I signed on with VIAVI a year ago and I am proud to part of the Sales team in India! I enjoy my work partnering with contractors and system integrators across India, Sri Lanka and the Maldives. Each day brings new challenges in navigating the right solutions for right now for our partners and customers.

Describe the best part about how your role positively impacts customers and/or partners?

I work on a team responsible for developing and executing the overall market for the Contractor and System Integrators segment in the region, working closely with VIAVI Partners, Professional Services, Sales, Marketing and Product Management functions to meet and exceed quota. Part of my daily responsibilities include managing the forecast for the region while developing and maintaining relationships with Senior Management across all accounts in the region.

In order for me to stay aligned with customers and clients, I stay on top of my 4Cs in sales:

Create, Cover, Close and Collect

Key parts to my role include developing trusted client relationships and always continuing to further expand in key accounts. I take pride in working on solutions with Channel Partners specific to industry and segments in India. All of these parts together help build a strong pipeline to generate growth and achieve quotas.

What do you think sets VIAVI apart from other global solutions companies?

We have a rich heritage – almost 100 years of producing innovative products and acting as a trusted brand in the Test & Measurement industry! I am proud to be a part of a team that helps empower contractors and system integrators to implement strong solutions and to leverage the benefits of VIAVI’s reliable after sales service.

You can read more about VIAVI Customer and Partner Champions on the “Together with VIAVI” website.